India World Cup Blackout Averted? Zee Close to Finalising $35M Broadcast Deal With FIFA
India's World Cup blackout threat appears to be easing as Zee Entertainment is reported to be on the verge of finalising a broadcast rights deal with FIFA worth approximately $35 million, according to multiple industry sources.
This article reflects the reporting context on its publication date. Squad decisions, injuries, ticketing, and broadcast arrangements can change quickly before kickoff.
India's World Cup blackout threat appears to be easing as Zee Entertainment is reported to be on the verge of finalising a broadcast rights deal with FIFA worth approximately $35 million, according to multiple industry sources.
- Zee Entertainment is reported to be close to finalising a $35M World Cup broadcast deal with FIFA.
- JioStar's earlier $20M bid was rejected; Sony opted out entirely.
- A formal rights announcement is expected within days before the June 11 kickoff.
- India's digital World Cup audience was projected to exceed 500 million with a deal in place.
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Original Reporting
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